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The Human Element: Trust and Technology in Fundraising

The Human Element: Trust and Technology in Fundraising

Sharpe Insights: Conversations With Your Planned Giving Experts
• 35 min
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The donor giveth trust and the donor can take it away—in a heartbeat. Grant Miller welcomes journalists Rasheeda Childress and M.J. Prest from the Chronicle of Philanthropy to discuss ways technology can shore up—or erode—donor relationships, the short- and long-term effects of damaged trust, the importance of a “good apology” and why the human touch will always be integral to planned giving fundraising.